Debbie Ferrari Elected 2010 Board Member of National Council of Exchangors

Debbie Ferrari, Broker Associate with Prudential California Realty in San Clemente/Laguna Niguel, CA, has been elected to the 2010 Board of Directors of the National Council of Exchangors (http://www.infoville.com).

Ferrari, NCE’s president in 2009, gained national notoriety when she was given an entire chapter on Internet marketing for Realtors in tough-minded real estate developer Donald Trump’s real estate success book: Trump---The Best Real Estate Advice I Ever Received: 100 Top Experts Share Their Strategies.

NCE members bear the designation of Equity Marketing Specialist or "EMS" after achieving a high level of education in real estate marketing, real estate counseling, real estate taxation, real estate financing, real estate management, and real estate exchange as determined by the National Council of Exchangors.

EMS real estate brokers help consumers achieve a tax-free exchange of real property through the tax deferral provisions of Section 1031 of the Internal Revenue Code. These tax-free Section 1031 exchanges allow consumers to compound their real estate equity instead of bleeding it through the unnecessary payment of capital gains taxes.

Ferrari, conducting Orange County real estate, is a member of the National Council of Exchangors "Hall of Fame," and one of the few equity professionals qualified to moderate 1031 property exchanges at official NCE meetings nationwide.

She is a two-time past-president of NCE's California "Association of Creative Exchangors" chapter, whose members assist clients in exploring more cost-effective ways to acquire property.

She is a nationally known Internet Realtor® due to her pioneering web marketing history, and 700-page web site at www.DebbieFerrari.com. Her site ranks high among Realtors® in searches for “Orange County Realtor,” and is considered the “most awarded” known Realtor® site in the U.S. She is also a guest columnist at AgentNews.com.

Ferrari’s web site offers moving 360-degree views of local recreation and resort areas including Dana Point’s Harbor, San Clemente’s pier, and San Juan Capistrano’s Mission.

Hers is among the first Realtor® sites ever to offer unlimited free MLS searching of homes for sale in Southern California.

Her site visitors can access a two-minute video about her, download realty reports, find updated county real estate marketing conditions reports, access two monthly newsletters, plus full school and city/utilities information, mortgage calculators, a home fire safety section, and more than a thousand links to off-site realty info.

Her website is at www.DebbieFerrari.com. Information about the EMS designation and 1031 property exchange transactions is at www.Infoville.com . Ferrari can be reached at 949-463-4111, Email: Debbie@DebbieFerrari.com.

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Owning Real Estate in Aliso Viejo

Aliso Viejo is a beautiful community with rolling hillsides everywhere, lush valleys with trails for hiking and walking, scenery that is wild and much punctuated by streams.

Sports abound, from kite and radio-controlled model airplane flying from atop Kite Hill, to the multi-use Wood Canyons Regional Park and the Aliso Park.

Bike and walking paths make a serpentine trail throughout the city and golfers greatly appreciate the Aliso Viejo Country Club designed by Jack Nichlaus.

Aliso Viejo Real Estate here is moderately priced and surrounded by modern infrastructure, city government, shopping, dining, employers and an exhausting variety of city recreational choices.

The median Aliso Viejo Real Estate home price here is aboiut $520,000 as of March, 2008. The median age is 34, and the median household income in Aliso Viejo is a handsome $89,451.

Population is 45, 040.

Aliso Viejo is Orange County, California's newest city, having incorporated on July 1, 2004. It was carved out of the 22,000-acre Moulton Ranch.

Major firms call Aliso Viejo their headquarters, including QLogic, Quest Software, Marie Callender's, Buy.com and several others. UPS maintains a huge shipping facility along the 73 Tollroad which runs through Aliso Viejo.

Soka University is located in Aliso Viejo. It is a wonderfully progressive, liberal school, founded on the Buddhist principles of peace, human rights and the sanctity of life. The University is open to students of all beliefs. It is committed to diversity in its curriculum. We love the open-minded approaches that the University takes and their annual hosting of a grand social event for Orange County Realtors.

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Realtors Finally "Get it" About Web Marketing

REALTORS® invest heavily in technology with more than half of brokers, sales agents, associate brokers, and managers saying they spent more than $1,000 last year, according to a new survey by the NATIONAL ASSOCIATION OF REALTORS®.

The 2007 REALTOR® Technology Survey, conducted by NAR’s Center for REALTOR® Technology, also found that 25 percent of respondents spent more than $2,000 on technology in 2006.

In addition, approximately two-thirds of those surveyed have a real estate business Web site, and a quarter of those surveyed spend more than $1,000 annually to maintain their site. Nearly all of these sites — 93 percent — provide listing search capabilities. Other than their own Web site, the most popular sites for REALTORS® to display their listings include the local MLS, their broker’s Web site, and REALTOR.com.

80% of home buyers used the internet as a source. 81% of internet home buyers also used a real estate agent. 63% of non-internet buyers used a real estate agent. 74% of buyers who searched online drove by or looked at a home they first saw online.