Yessir, there Debbie was was yesterday, December, 31, 2006 in Miki Cummings column, "Citizen of the Day" which is actually "of the week" since it comes out only once a week or so in the San Clemente Sun Post newspaper.
Anyway, there she was with a great picture of her and a huge write up for all the town to see.
Naturally, this gives Debbie much local exposure and ideally may lead to some real estate clients seeing the story and coming her way.
I, too, was a Citizen of the Day about six years ago, myself, and it is really fun because for weeks fellow San Clemente citizens are saying that they saw you in the paper.
Bill Koelzer
Friday, December 22, 2006
Wednesday, December 06, 2006
My Husband, Bill Koelzer, Gives you 10 tips for 2007 Marketing Planning
Ten Steps to Creating Your
2007 Web Marketing Plan
by
Bill Koelzer
Realtors® often tell me they get few leads from their web-related marketing. I say to them, “Show me your online marketing plan. We’ll see what you can do better.”
Most answer something like, “Plan? What plan? I don’t have an online plan.”
At that, I’m always reminded of the Humphrey Bogart movie, Treasure of the Sierra Nevada, where the outlaw (actor Alfonso Bedoya) says his famous lines, “Badges? I don’t have to show you any stinking badges.”
You may not need a badge, but you do need an online marketing plan. Making one can gain you leads that bring extra sales. You begin by knowing your audience.
1. Defining your audience: Are they people who live in your town, the next town? Out of state? From up North? Are they rich? Live in mobile homes? Do they own horses? How old are they? Do they have children in school? Retired? First time buyers? Buyers of second homes? Vacation homes? Income property?
For your 2007 plan, you actually have to sit down and write out the demographics of your audience. Because that is what determines HOW and WHERE you will talk to them online. Once you have profiled your average audience, (and your several secondary audiences as well) you are well on your way to knowing where to advertise to them.
You will better know what pictures to show them on your site, what properties to emphasize on your site and how sophisticated your language should be in web-based headlines, text, e-mail messages and more. For your 2007 plan, write down every characteristic that you can think of that defines both your primary and secondary audiences.
2. Positioning Yourself. Once you know who your audience is, you need to package yourself so that you prove appealing to them. Yes, you are a product here. And just like a product you need to give yourself a pretty online package and do all you can to become a well-known and trusted brand name. Positioning has to do with the position that people place you in when they think about you compared to other Realtors®. No one ever thinks that Hershey’s is a kind of potato, do they? No, because Hershey’s has spent billions making itself stand for something in consumers’ minds.
No one thinks that Martha Stewart is a stripper, do they? You need to identify yourself for your specialty on a citywide scale within the minds of consumers as Martha Steward does for her homemaking specialty nationwide. You need to start talking about yourself in a way so that consumers will hold you in their minds in the position that you want. It must not be left to chance. You do it by proper packaging and branding of yourself.
But don’t burn your bridges either. A simple, but prominent statement, “Besides specializing in (whatever) I handle ALL types of realty transactions,” lets visitors know you can “do most everything,” too. For your 2007 plan, write out how you’d describe your skills, services, features and benefits offered if you really were a consumer product on a grocer’s shelf. What color would your package be? That may help you decide your overall web site color.
3. Use Realism in Positioning Yourself: If you are a relatively new Realtor® on a 50/50 split with your broker, living in a small apartment, and don’t come from a rich local family, and don’t regularly attend the high society events of your town, you may have difficulty positioning yourself as the “Luxury Home Realtor®.” People who buy those kinds of homes will buy them from the Realtors® who are at the social events.
However, if you grew up with horses and know everything equestrian you might successfully position yourself as “The Horse Property Realtor®.” Or maybe you grew up on a lake or the oceanfront and still live there. You might well package yourself as “The Beach Property Realtor®.” While you’re at it, why not create your very own slogan or tag line to match your positioning?
Next, you have to begin publicizing your new image to consumers. Especially on your web site. For your 2007 plan, write down all the reasons you can think of that a consumer can gain by contacting you instead of some “generalist” or “me-too” Realtor® (like you used to be.)
4. Words and Images Position You Online: Your web site says a lot about you. If yours looks pretty much like that of dozens of other agents in your area, you are not trying hard enough to position yourself against other Realtors® in consumers’ minds. The easiest way to fix your site so it positions you properly is to change its headline and subheads. Why? Because the headline (What? You don’t have one?) and subheads are generally the first things that appear to consumers as your site loads onto their screen. If the consumer is looking for view lots and your site has a headline that screams, “If You Want View Property, This is the Place to Be,” you can bet that your target audience seeking view property is going to strongly consider you for buying or selling their home.
Subheads can position you on your site to appeal to your secondary target audiences. Maybe you’re the “View Property” Realtor®, but you are also very skilled in selling beach and lake properties, too. If so, you need a subhead below the headline saying that you are. Often “bullets” are used on sites to itemize features you want secondary audiences to know about you. Lines of smaller text should be used to “flesh out” headlines and subheads, giving any needed details such as names of specific neighborhoods or developments you handle. Remember always that your home page is simply a portal to the rest of your site.
Images are less important than headlines, subheads and text. But they should be just as relevant.
For your 2007 plan, write out your new headline, subheads and several supporting blocks of text. If you don’t do it, who will? Start now.
5. Plan your Marketing; Both Offline AND Online: Let’s assume that you are a wise Realtor® and always plan your farming mailings, etc. not one at a time, but for at least an entire six months’ period. What can you do with each mailing that will drive consumers to your web site? Is there any point even telling them that you have a site if it contains exactly what every other agent’s site contains? Of course not---because part of good positioning is being different from other Realtors®.
“But wait!” you say. “Are you telling me that every time I do a new mailing I will have to add something newly interesting to my site?” You got it, Gunga Din. At least every month you should add some content that is new, exciting, immensely useful or valuable and free for your visitors. And then tell consumers in your mailings and other monthly promotions what you’ve added so they will visit your site. After a while, they get used to you doing this. It becomes habitual to visit your site each month to get something useful, even if it is what flowers to plant during that month. Or just before Thanksgiving or end-of-year holidays, you give them links to thousands of free food or drink recipes.
Arizona Realtor® Alice Held has become nationally famous for the immense and timely content of both her web site and her e-mail marketing messages which are extremely viral in nature, i.e. people want to send them to other people, replicating them the same way a virus does. A great example is the series of “All About It” pages that Alice creates for most every U.S. holiday. For example, see her Halloween page.
If you regularly add new content, and with it, draw more and more people to your site, guess which Realtor® consumers may consider when they’re ready to buy or sell property? For your 2007 plan, write down the types of new content you’ll be adding to your site every three to four weeks.
6. Use positioning-oriented “signatures.” At the end of all realty-related e-mail messages, include an automatic signature that gives not only your contact information, but also has links to your web site, particularly a link to whatever new content you’ve recently added (see #5 above), and a positioning statement or “tag line” about yourself. Big firms use these. (“Have it Your Way,” “You Cared Enough To Send the Very Best”) And so should you. (The Realtor® Who Grew Up With Horses”). For your 2007 plan, write several different signatures so that you can alternate them depending on your audience.
7. Set up an e-mail list of past clients: You spend a fortune snail mailing them stuff all year long. This year, why not e-mail them incredibly interesting “factoids” and links to data that you know, from having worked with them before, that they’ll like? How do you get their e-mail addresses? Just ask them to provide it on a postage-paid bounce-back postcard that you slip into the next mailing you send to them. Then, far short of SPAMMING, send them an e-mail ONLY when you have something worthwhile, depending on their interests. Many Realtors® who do this have a “canned” letter that they send to each recipient above more custom-tailored comments added for a “personal” touch. Periodically ask for referrals. Above all, encourage recipients to e-mail you back. Because if you can set up and maintain a continuing online relationship with them, you have positioned yourself well indeed in their minds. Your 2007 plan should cover e-mail farming in detail.
8. Make Your e-mails “Viral”: Ever get one of those e-mails that looks like it had been sent to a thousand people before you? A “viral” e-mail is one that is so inherently arresting or interesting that people want to forward it to others and do. Just like a real biological virus, a viral e-mail message replicates itself with no further effort on your part.
Be sure that you actually give people a strong nudge in the e-mail to forward the message to others. “Click on FORWARD to send this message to others.” Or, “FORWARD these food recipe links to friends.”
Viral marketing is not scary or hard. It’s actually just a rehash of “Word of Mouth” on steroids. And we all know that word-of-mouth advertising is the very best kind. In your 2007 promotional plan, be sure to actually compose the first six viral messages that you will be sending out.
9. Assemble your Plan. Take all the elements you created above and lay them out on a big table. Study them. Then, take a walk and think about your audience and how your positioning, or lack of it, impacts them in relation to other Realtors® in your city or area. Then, come back from your walk and fit all your upcoming online promotional activities into an annual calendar. Time frame it. Give every action a date to be ready and a date to execute that particular action. That way you will not forget to do several things and eventually get yourself so far behind in 2007 that by April you just throw your hands up in the air and forget the whole thing.
10. Make a real commitment. Make this year different because you actually do plan
out the rest of your profession and career, rather than simply react to circumstances
which is what most of us do and get nowhere most of our lives. Gandhi said, “In a
gentle way you can shake the world.” Here are a few things to ponder in your quest
to do just that.
Planning is the key to making our lives turn out how we want them to. Planning puts us in control instead of simply reacting to circumstances, which is how dumb animals run their lives. They are merely stimulus-response survival mechanisms. We are not, And we are not because we can plan.
Maybe bad guys in Westerns who act like animals “don’t need no steenking badges,” but we sort of do in our careers. Thus, let our imaginary badges officially deputize us to begin planning, in year 2007, the rest of our professional careers.
#
2007 Web Marketing Plan
by
Bill Koelzer
Realtors® often tell me they get few leads from their web-related marketing. I say to them, “Show me your online marketing plan. We’ll see what you can do better.”
Most answer something like, “Plan? What plan? I don’t have an online plan.”
At that, I’m always reminded of the Humphrey Bogart movie, Treasure of the Sierra Nevada, where the outlaw (actor Alfonso Bedoya) says his famous lines, “Badges? I don’t have to show you any stinking badges.”
You may not need a badge, but you do need an online marketing plan. Making one can gain you leads that bring extra sales. You begin by knowing your audience.
1. Defining your audience: Are they people who live in your town, the next town? Out of state? From up North? Are they rich? Live in mobile homes? Do they own horses? How old are they? Do they have children in school? Retired? First time buyers? Buyers of second homes? Vacation homes? Income property?
For your 2007 plan, you actually have to sit down and write out the demographics of your audience. Because that is what determines HOW and WHERE you will talk to them online. Once you have profiled your average audience, (and your several secondary audiences as well) you are well on your way to knowing where to advertise to them.
You will better know what pictures to show them on your site, what properties to emphasize on your site and how sophisticated your language should be in web-based headlines, text, e-mail messages and more. For your 2007 plan, write down every characteristic that you can think of that defines both your primary and secondary audiences.
2. Positioning Yourself. Once you know who your audience is, you need to package yourself so that you prove appealing to them. Yes, you are a product here. And just like a product you need to give yourself a pretty online package and do all you can to become a well-known and trusted brand name. Positioning has to do with the position that people place you in when they think about you compared to other Realtors®. No one ever thinks that Hershey’s is a kind of potato, do they? No, because Hershey’s has spent billions making itself stand for something in consumers’ minds.
No one thinks that Martha Stewart is a stripper, do they? You need to identify yourself for your specialty on a citywide scale within the minds of consumers as Martha Steward does for her homemaking specialty nationwide. You need to start talking about yourself in a way so that consumers will hold you in their minds in the position that you want. It must not be left to chance. You do it by proper packaging and branding of yourself.
But don’t burn your bridges either. A simple, but prominent statement, “Besides specializing in (whatever) I handle ALL types of realty transactions,” lets visitors know you can “do most everything,” too. For your 2007 plan, write out how you’d describe your skills, services, features and benefits offered if you really were a consumer product on a grocer’s shelf. What color would your package be? That may help you decide your overall web site color.
3. Use Realism in Positioning Yourself: If you are a relatively new Realtor® on a 50/50 split with your broker, living in a small apartment, and don’t come from a rich local family, and don’t regularly attend the high society events of your town, you may have difficulty positioning yourself as the “Luxury Home Realtor®.” People who buy those kinds of homes will buy them from the Realtors® who are at the social events.
However, if you grew up with horses and know everything equestrian you might successfully position yourself as “The Horse Property Realtor®.” Or maybe you grew up on a lake or the oceanfront and still live there. You might well package yourself as “The Beach Property Realtor®.” While you’re at it, why not create your very own slogan or tag line to match your positioning?
Next, you have to begin publicizing your new image to consumers. Especially on your web site. For your 2007 plan, write down all the reasons you can think of that a consumer can gain by contacting you instead of some “generalist” or “me-too” Realtor® (like you used to be.)
4. Words and Images Position You Online: Your web site says a lot about you. If yours looks pretty much like that of dozens of other agents in your area, you are not trying hard enough to position yourself against other Realtors® in consumers’ minds. The easiest way to fix your site so it positions you properly is to change its headline and subheads. Why? Because the headline (What? You don’t have one?) and subheads are generally the first things that appear to consumers as your site loads onto their screen. If the consumer is looking for view lots and your site has a headline that screams, “If You Want View Property, This is the Place to Be,” you can bet that your target audience seeking view property is going to strongly consider you for buying or selling their home.
Subheads can position you on your site to appeal to your secondary target audiences. Maybe you’re the “View Property” Realtor®, but you are also very skilled in selling beach and lake properties, too. If so, you need a subhead below the headline saying that you are. Often “bullets” are used on sites to itemize features you want secondary audiences to know about you. Lines of smaller text should be used to “flesh out” headlines and subheads, giving any needed details such as names of specific neighborhoods or developments you handle. Remember always that your home page is simply a portal to the rest of your site.
Images are less important than headlines, subheads and text. But they should be just as relevant.
For your 2007 plan, write out your new headline, subheads and several supporting blocks of text. If you don’t do it, who will? Start now.
5. Plan your Marketing; Both Offline AND Online: Let’s assume that you are a wise Realtor® and always plan your farming mailings, etc. not one at a time, but for at least an entire six months’ period. What can you do with each mailing that will drive consumers to your web site? Is there any point even telling them that you have a site if it contains exactly what every other agent’s site contains? Of course not---because part of good positioning is being different from other Realtors®.
“But wait!” you say. “Are you telling me that every time I do a new mailing I will have to add something newly interesting to my site?” You got it, Gunga Din. At least every month you should add some content that is new, exciting, immensely useful or valuable and free for your visitors. And then tell consumers in your mailings and other monthly promotions what you’ve added so they will visit your site. After a while, they get used to you doing this. It becomes habitual to visit your site each month to get something useful, even if it is what flowers to plant during that month. Or just before Thanksgiving or end-of-year holidays, you give them links to thousands of free food or drink recipes.
Arizona Realtor® Alice Held has become nationally famous for the immense and timely content of both her web site and her e-mail marketing messages which are extremely viral in nature, i.e. people want to send them to other people, replicating them the same way a virus does. A great example is the series of “All About It” pages that Alice creates for most every U.S. holiday. For example, see her Halloween page.
If you regularly add new content, and with it, draw more and more people to your site, guess which Realtor® consumers may consider when they’re ready to buy or sell property? For your 2007 plan, write down the types of new content you’ll be adding to your site every three to four weeks.
6. Use positioning-oriented “signatures.” At the end of all realty-related e-mail messages, include an automatic signature that gives not only your contact information, but also has links to your web site, particularly a link to whatever new content you’ve recently added (see #5 above), and a positioning statement or “tag line” about yourself. Big firms use these. (“Have it Your Way,” “You Cared Enough To Send the Very Best”) And so should you. (The Realtor® Who Grew Up With Horses”). For your 2007 plan, write several different signatures so that you can alternate them depending on your audience.
7. Set up an e-mail list of past clients: You spend a fortune snail mailing them stuff all year long. This year, why not e-mail them incredibly interesting “factoids” and links to data that you know, from having worked with them before, that they’ll like? How do you get their e-mail addresses? Just ask them to provide it on a postage-paid bounce-back postcard that you slip into the next mailing you send to them. Then, far short of SPAMMING, send them an e-mail ONLY when you have something worthwhile, depending on their interests. Many Realtors® who do this have a “canned” letter that they send to each recipient above more custom-tailored comments added for a “personal” touch. Periodically ask for referrals. Above all, encourage recipients to e-mail you back. Because if you can set up and maintain a continuing online relationship with them, you have positioned yourself well indeed in their minds. Your 2007 plan should cover e-mail farming in detail.
8. Make Your e-mails “Viral”: Ever get one of those e-mails that looks like it had been sent to a thousand people before you? A “viral” e-mail is one that is so inherently arresting or interesting that people want to forward it to others and do. Just like a real biological virus, a viral e-mail message replicates itself with no further effort on your part.
Be sure that you actually give people a strong nudge in the e-mail to forward the message to others. “Click on FORWARD to send this message to others.” Or, “FORWARD these food recipe links to friends.”
Viral marketing is not scary or hard. It’s actually just a rehash of “Word of Mouth” on steroids. And we all know that word-of-mouth advertising is the very best kind. In your 2007 promotional plan, be sure to actually compose the first six viral messages that you will be sending out.
9. Assemble your Plan. Take all the elements you created above and lay them out on a big table. Study them. Then, take a walk and think about your audience and how your positioning, or lack of it, impacts them in relation to other Realtors® in your city or area. Then, come back from your walk and fit all your upcoming online promotional activities into an annual calendar. Time frame it. Give every action a date to be ready and a date to execute that particular action. That way you will not forget to do several things and eventually get yourself so far behind in 2007 that by April you just throw your hands up in the air and forget the whole thing.
10. Make a real commitment. Make this year different because you actually do plan
out the rest of your profession and career, rather than simply react to circumstances
which is what most of us do and get nowhere most of our lives. Gandhi said, “In a
gentle way you can shake the world.” Here are a few things to ponder in your quest
to do just that.
Planning is the key to making our lives turn out how we want them to. Planning puts us in control instead of simply reacting to circumstances, which is how dumb animals run their lives. They are merely stimulus-response survival mechanisms. We are not, And we are not because we can plan.
Maybe bad guys in Westerns who act like animals “don’t need no steenking badges,” but we sort of do in our careers. Thus, let our imaginary badges officially deputize us to begin planning, in year 2007, the rest of our professional careers.
#
Sunday, December 03, 2006
Get this great keychain camera that REALLY works.
My news 1 inch camera took these pics
Slideshow
My new little keychain camera from Brookstone takes pretty good photos unless it is an extremely bright object like the nutcracker soldier in the sunlight. Copy and paste the following into your browser to read about this amazing little camera:
http://brookstone.com/store/product.asp?produ- ct_code=532838&search_type=search&sea- rch_words=keychain%20camera&prodtemp=t1&a- mp;cm_re=Result*R1C1*T
See pictures I took with it at:
http://www.kodakgallery.com/I.jsp?c=qdy4pxn.8fgdw6rv&x=1&y=fzg2ko
Slideshow
My new little keychain camera from Brookstone takes pretty good photos unless it is an extremely bright object like the nutcracker soldier in the sunlight. Copy and paste the following into your browser to read about this amazing little camera:
http://brookstone.com/store/product.asp?produ- ct_code=532838&search_type=search&sea- rch_words=keychain%20camera&prodtemp=t1&a- mp;cm_re=Result*R1C1*T
See pictures I took with it at:
http://www.kodakgallery.com/I.jsp?c=qdy4pxn.8fgdw6rv&x=1&y=fzg2ko
Annual Prudential Design Center Office Party at Coto de Caza Country Club
The Cota de Cota Country Club is one of the swankiest venues in the county to have a party. And so Herb chose it for our annual party for the 150 or so agents who work in the office of Herb Josepher, Debbie's Manager at Prudential California Realty. There was great buffet with carved turkey, several bottles of wine on each table, unhosted bar, and awesome petit fours. Tiffany Putney, who is on Debbie's real estate team (see www.DebbieFerrari.com/Tiffany came with her boyfriend, Jason, and we sat with Stephanie McCullough and her husband and had terrific conversations with them. Bill@Koelzer.com http://beta.blogger.com/www.DebbieFerrari.com In fact, Debbie had a referral for Stephanie who works Newport Beach and Costa Mesa while Deb works south Orange County mostly.
Go see the pictures from the party at:
http://www.kodakgallery.com/I.jsp?c=qdy4pxn.4t2qcskr&x=1&y=-h4ter1
Go see the pictures from the party at:
http://www.kodakgallery.com/I.jsp?c=qdy4pxn.4t2qcskr&x=1&y=-h4ter1
Saturday, December 02, 2006
For More Info Contact: NEWS RELEASE
Bill Koelzer
949-496-4159
Bill@Koelzer.com
http://www.koelzer.com/
Debbie Ferrari, Orange County Realtor®,
Named One of Donald Trump’s 100 Top
Real Estate Experts in His New Book.
Trump---The Best Real Estate Advice I Ever Received:
100 Top Experts Share Their Strategies.
(Amazon.com and nationwide bestseller)
San Clemente, CA – December 4, 2006 – Debbie Ferrari, San Clemente, CA-based real estate Broker Associate of Prudential California Realty, has her very own advice chapter in tough-minded real estate developer Donald Trump’s new, 273-page real estate success book: Trump---The Best Real Estate Advice I Ever Received: 100 Top Experts Share Their Strategies. (Amazon.com and nationwide).
Trump had asked 100 of the world's most successful real estate experts to tell him the best real estate advice they had ever received. Ferrari’s comments on “Make the Most of the Internet,” comprise Chapter 27 of the real estate mogul’s book.
Ferrari says, “The mail came, I opened a big envelope, and there was the Trump book and a letter thanking me for my contribution. I had to stop and think, and then I remembered that I had been interviewed about a year ago for a Trump book. But I never dreamed that I’d be included with such famous and powerful corporate leaders giving real estate advice to the most famous real estate personage in America.”
Others among Trump’s top 100 experts include Steve Bollenbach, CEO, Hilton Hotels; Mortimer Zuckerman, chairman, U.S. News and World Report and New York Daily News; Blanche Evans, Editor, Realty Times; Dorothy Herman, president/CEO of Prudential Douglas Elliman, NYC’s largest realty firm; Bruce Karatz, chairman/CEO, KB Home, one of the country’s largest homebuilders; Barbara Corcoran, founder, The Corcoran Group, NYC’s largest realty firm; Jim Gillespie, president/CEO, Coldwell Banker; Jack Peckham III, Real Estate CyberSpace Society; Tom Kunz, president/CEO of Century 21; Leonard Lauder; chairman, Estee Lauder Companies, Inc.; Dave Liniger, cofounder/chairman, RE/MAX; Terry J. Lundgren, chairman/president, Federated Stores;
John J. Mack, chairman/CEO of Morgan Stanley; Bernie Marcus, cofounder, Home Depot; Bruce E. Mosler, president/CEO, Cushman & Wakefield global real estate; and Jonathan M. Tisch, chairman/CEO of Loews Hotels.
Ferrari’s specific advice was that in residential real estate, “You should always dominate all other Realtors on the Internet in your marketing area.” Ferrari’s 1000-page web site is the first-ranked realty agent site on Google.com and AOL.com in searches for “Orange County Real Estate.” and is the most-awarded Realtor site in the U.S.
Her web site at http://www.debbieferrari.com/ has won numerous industry awards for its ability to generate leads from buyers, which can ultimately become home sales. “She is annually ranked among the top selling agents of Prudential California Realty,” says her manager, Herb Josepher. “She also gets more than 60,000 monthly web site visitors and sends out 3,000 emails daily to buyers who’ve asked her to keep them posted on targeted new MLS listings.”
Ferrari’s site also offers unlimited free MLS searching of homes for sale in Southern California, a two-minute video about her, free downloadable realty reports, updated county real estate marketing conditions reports, two monthly newsletters, a free gift to visitors, full school and city/utilities information, mortgage calculators, home fire safety section, and several thousand links to off-site realty info.
She is also Vice President of the National Council of Exchangors (1031 property exchange association), and Vice President of the Heritage of San Clemente Foundation.
Ferrari lives in San Clemente and works from the Prudential California Realty office at 23811 Aliso Creek Road, Suite 181, Laguna Niguel, CA 92677
949-496-4159 http://www.debbieferrari.com/ Debbie@DebbieFerrari.com. The actual
pages showing Ferrari’s Trump book comments are at: http://www.debbieferrari.com/DonaldTrumpBestRealEstateAdvice.
Prudential California Realty is proud to be a member of HomeServices of America Inc., a Berkshire Hathaway affiliate. Prudential California Realty represented nearly $24 billion in sales volume in 2005 and was ranked among the nation's Top 5 real estate companies nationwide. Additional company information can be obtained at http://www.prudentialcal.com/.
You can see the actual comments I made in Trump's real estate book by going to:
http://www.debbieferrari.com/DonaldTrumpBestRealEstateAdvice/
#
Bill Koelzer
949-496-4159
Bill@Koelzer.com
http://www.koelzer.com/
Debbie Ferrari, Orange County Realtor®,
Named One of Donald Trump’s 100 Top
Real Estate Experts in His New Book.
Trump---The Best Real Estate Advice I Ever Received:
100 Top Experts Share Their Strategies.
(Amazon.com and nationwide bestseller)
San Clemente, CA – December 4, 2006 – Debbie Ferrari, San Clemente, CA-based real estate Broker Associate of Prudential California Realty, has her very own advice chapter in tough-minded real estate developer Donald Trump’s new, 273-page real estate success book: Trump---The Best Real Estate Advice I Ever Received: 100 Top Experts Share Their Strategies. (Amazon.com and nationwide).
Trump had asked 100 of the world's most successful real estate experts to tell him the best real estate advice they had ever received. Ferrari’s comments on “Make the Most of the Internet,” comprise Chapter 27 of the real estate mogul’s book.
Ferrari says, “The mail came, I opened a big envelope, and there was the Trump book and a letter thanking me for my contribution. I had to stop and think, and then I remembered that I had been interviewed about a year ago for a Trump book. But I never dreamed that I’d be included with such famous and powerful corporate leaders giving real estate advice to the most famous real estate personage in America.”
Others among Trump’s top 100 experts include Steve Bollenbach, CEO, Hilton Hotels; Mortimer Zuckerman, chairman, U.S. News and World Report and New York Daily News; Blanche Evans, Editor, Realty Times; Dorothy Herman, president/CEO of Prudential Douglas Elliman, NYC’s largest realty firm; Bruce Karatz, chairman/CEO, KB Home, one of the country’s largest homebuilders; Barbara Corcoran, founder, The Corcoran Group, NYC’s largest realty firm; Jim Gillespie, president/CEO, Coldwell Banker; Jack Peckham III, Real Estate CyberSpace Society; Tom Kunz, president/CEO of Century 21; Leonard Lauder; chairman, Estee Lauder Companies, Inc.; Dave Liniger, cofounder/chairman, RE/MAX; Terry J. Lundgren, chairman/president, Federated Stores;
John J. Mack, chairman/CEO of Morgan Stanley; Bernie Marcus, cofounder, Home Depot; Bruce E. Mosler, president/CEO, Cushman & Wakefield global real estate; and Jonathan M. Tisch, chairman/CEO of Loews Hotels.
Ferrari’s specific advice was that in residential real estate, “You should always dominate all other Realtors on the Internet in your marketing area.” Ferrari’s 1000-page web site is the first-ranked realty agent site on Google.com and AOL.com in searches for “Orange County Real Estate.” and is the most-awarded Realtor site in the U.S.
Her web site at http://www.debbieferrari.com/ has won numerous industry awards for its ability to generate leads from buyers, which can ultimately become home sales. “She is annually ranked among the top selling agents of Prudential California Realty,” says her manager, Herb Josepher. “She also gets more than 60,000 monthly web site visitors and sends out 3,000 emails daily to buyers who’ve asked her to keep them posted on targeted new MLS listings.”
Ferrari’s site also offers unlimited free MLS searching of homes for sale in Southern California, a two-minute video about her, free downloadable realty reports, updated county real estate marketing conditions reports, two monthly newsletters, a free gift to visitors, full school and city/utilities information, mortgage calculators, home fire safety section, and several thousand links to off-site realty info.
She is also Vice President of the National Council of Exchangors (1031 property exchange association), and Vice President of the Heritage of San Clemente Foundation.
Ferrari lives in San Clemente and works from the Prudential California Realty office at 23811 Aliso Creek Road, Suite 181, Laguna Niguel, CA 92677
949-496-4159 http://www.debbieferrari.com/ Debbie@DebbieFerrari.com. The actual
pages showing Ferrari’s Trump book comments are at: http://www.debbieferrari.com/DonaldTrumpBestRealEstateAdvice.
Prudential California Realty is proud to be a member of HomeServices of America Inc., a Berkshire Hathaway affiliate. Prudential California Realty represented nearly $24 billion in sales volume in 2005 and was ranked among the nation's Top 5 real estate companies nationwide. Additional company information can be obtained at http://www.prudentialcal.com/.
You can see the actual comments I made in Trump's real estate book by going to:
http://www.debbieferrari.com/DonaldTrumpBestRealEstateAdvice/
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Orange County Realty - Info for Folks Moving Here
Orange County Realty - Info for Folks Moving Here
You just have to love Orange County, particularly SOUTH orange county as delivered by my web site at www.DebbieFerrari.com. Did you know that starting way back in the 1920s, the southern part of Orange County, particularly San Clemente, CA, was considered "The World's Best Climate" by travel writers. Even today, south Orange County is often described this way.
There's even a Chamber of Commerce for South Orange County.
Have you ever visited my special info pages for various South Orange County Cities? Just click below:
Orange County - San Clemente - Dana Point - San Juan Capistrano - Capistrano Beach - Aliso Viejo - Laguna Niguel
Try it and see.
Deb
You just have to love Orange County, particularly SOUTH orange county as delivered by my web site at www.DebbieFerrari.com. Did you know that starting way back in the 1920s, the southern part of Orange County, particularly San Clemente, CA, was considered "The World's Best Climate" by travel writers. Even today, south Orange County is often described this way.
There's even a Chamber of Commerce for South Orange County.
Have you ever visited my special info pages for various South Orange County Cities? Just click below:
Orange County - San Clemente - Dana Point - San Juan Capistrano - Capistrano Beach - Aliso Viejo - Laguna Niguel
Try it and see.
Deb
Saturday, August 05, 2006
Basic Fun Stuff About South Orange County, CA
Hello, this is Debbie Ferrari and this is my first post ever on my very first Blog ever!
The purpose of this blog is to give you a one-stop place to find info about our great Orange County, California. Along the way, I will also comment about real estate here since I am a Realtor/Broker with Prudential California Realty.
To begin with, here are some handy links to popular places and services in Orange County.
Search Orange County Real Estate MLS
The Official Orange CountyWeb Site That Tells Everything!
History of Orange County
Official State of the County Report
Visit Every City inOrange County
2006 Facts and FiguresFor Orange County
Watch for more links and discussions about Orange County high points, especially my rating of the best Diners and Pizza Places in South Orange County.
The purpose of this blog is to give you a one-stop place to find info about our great Orange County, California. Along the way, I will also comment about real estate here since I am a Realtor/Broker with Prudential California Realty.
To begin with, here are some handy links to popular places and services in Orange County.
Search Orange County Real Estate MLS
The Official Orange CountyWeb Site That Tells Everything!
History of Orange County
Official State of the County Report
Visit Every City inOrange County
2006 Facts and FiguresFor Orange County
Watch for more links and discussions about Orange County high points, especially my rating of the best Diners and Pizza Places in South Orange County.
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