Realtors Finally "Get it" About Web Marketing

REALTORS® invest heavily in technology with more than half of brokers, sales agents, associate brokers, and managers saying they spent more than $1,000 last year, according to a new survey by the NATIONAL ASSOCIATION OF REALTORS®.

The 2007 REALTOR® Technology Survey, conducted by NAR’s Center for REALTOR® Technology, also found that 25 percent of respondents spent more than $2,000 on technology in 2006.

In addition, approximately two-thirds of those surveyed have a real estate business Web site, and a quarter of those surveyed spend more than $1,000 annually to maintain their site. Nearly all of these sites — 93 percent — provide listing search capabilities. Other than their own Web site, the most popular sites for REALTORS® to display their listings include the local MLS, their broker’s Web site, and REALTOR.com.

80% of home buyers used the internet as a source. 81% of internet home buyers also used a real estate agent. 63% of non-internet buyers used a real estate agent. 74% of buyers who searched online drove by or looked at a home they first saw online.

San Clemente's Super Beach Trail

HEY, what about that new San Clemente beach trail that they're working on now. What a great addition to the city and it's beach area. Imagine walking for miles within a few feet of our wonderful beach and ocean! How many places in the world can you do that?

We are so lucky to live in a place like this where people from all over pay big money to come and vacation in San Clemente and South Orange County, California.

For more on San Clemente, visit my page about San Clemente real estate.

And visit my site also for all the realty info about Orange County real estate.