Orange County Realty

http://www.debbieferrari.com/deb.html

2010-12-08T14:36:00.000-08:00

Web Sites Especially Valuable
to Firms Who Market Locally.

Collected by Bill Koelzer and San Clemente Realtor Debbie Ferrariwww.Koelzer.com | Bill@Koelzer.com
949-291-8892

http://maps.google.com
http://local.yahoo.com
www.Facebook.com
www.local.Bing.com
www.yelp.com
www.merchantcircle.com
www.AmericanTowns.com
www.Manta.com
www.Bebo.com
http://spotsocial.com
http://network.ocmetrobusiness.com/profile/DebbieFerrari
http://www.fastpitchnetworking.com
www.OCMetro.com
http://www.fastpitchnetworking.com
www.hi5.com
http://inse.groupsite.com
http://sta.rtup.biz
http://track.konnects.com
http://www.myspace.com
http://www.wayn.com
http://track.konnects.com
http://www.ocfoodies.com
http://www.linkedin.com
http://knol.google.com
http://thepeoplepowernetwork.ning.com
http://www.naymz.com
http://pulse.plaxo.com
http://www.voicemybiz.com
http://twitter.com
http://www.youtube.com
http://track.konnects.com
https://www.blogger.com/start

Yellow Pages-Type Sites
http://www.yellowpages.com
http://www.superpages.com
http://www.yellowbook.com
http://www.myyp.com
http://www.switchboard.com
http://yellowpages.aol.com
http://www.theyellowpages.com
http://yellowpages.superpages.com/yp.advanced.jsp?
http://www.dexknows.com
http://www.magicyellow.com/
-----------------------------------------------

http://digg.com/
http://www.propeller.com/
http://www.bibsonomy.org/
http://buddymarks.com/
http://www.a1-webmarks.com/
http://www.oyax.com/
http://ez4u.net/
http://www.squidoo.com/
http://blogmarks.net/
http://www.corank.com/
http://www.plugim.com/
http://www.shoutwire.com/

http://www.myvmarks.com/
http://www.yattle.com/
http://www.bookmarktracker.com/bt/home
http://www.connectedy.com/index.php
http://www.syncone.net/
http://www.tedigo.net/index.cfm
http://spurl.net/
http://www.givealink.org/cgi-pub/boo...rkletLogin.cgi
http://www.mixx.com/
http://www.mister-wong.com/
http://www.bmaccess.net/
http://www.newsvine.com/
http://www.blogmemes.net/
http://ma.gnolia.com/
http://www.mypip.com/index.html
http://mylinkvault.com/
http://www.furl.net/
http://www.backflip.com/login.ihtml
http://socialmarker.com
http://pakadtrader.com/tools/social-bookmark-list.php
http://www.SocialPoster.com
http://solinkable.com
http://bookmarkus.net
http://ebookdealz.com

Here is an article that lists another hundred or so of blogs,article sites and social sites. http://www.squidoo.com/dofollow

Copyright© William Koelzer, 2010
Contributor: Debbie Ferrari, Realtor

Debbie Ferrari Elected 2010 Board Member of National Council of Exchangors

2010-03-21T15:47:00.000-07:00

She is a two-time past-president of NCE's California "Association of Creative Exchangors" chapter, whose members assist clients in exploring more cost-effective ways to acquire property.

She is a nationally known Internet Realtor® due to her pioneering web marketing history, and 700-page web site at www.DebbieFerrari.com. Her site ranks high among Realtors® in searches for “Orange County Realtor,” and is considered the “most awarded” known Realtor® site in the U.S. She is also a guest columnist at AgentNews.com.

Orange County real estate Realtor Debbie Ferrari Nlamed 2009 President of National 1031 Group

2009-07-19T12:52:00.000-07:00

Debbie Ferrari Elected President

of National Council of Exchangors

San Clemente, CA – August, 2009 -- Debbie Ferrari, e-PRO, ABR, EMS, CE, RRS TVIMS, Broker Associate with Prudential California Realty in San Clemente/Laguna Niguel, CA, has been elected 2009 President of the National Council of Exchangors (http://www.infoville.com).

Ferrari gained national notoriety when an entire chapter of her Internet realty advice appeared in tough-minded real estate developer Donald Trump’s new, 273-page real estate success book: Trump---The Best Real Estate Advice I Ever Received: 100 Top Experts Share Their Strategies. (Amazon.com and nationwide).

NCE members bear the designation of Equity Marketing Specialist or "EMS" after achieving a high level of education in real estate marketing, real estate counseling, real estate taxation, real estate financing, real estate management, and real estate exchange as determined by the National Council of Exchangors.

EMS real estate brokers help consumers achieve a tax-free exchange of real property through the tax deferral provisions of Section 1031 of the Internal Revenue Code. These tax-free Section 1031 exchanges allow consumers to compound their real estate equity instead of bleeding it through the unnecessary payment of capital gains taxes.

Ferrari is a member of the National Council of Exchangors "Hall of Fame," and one of the few equity professionals qualified to moderate 1031 property exchanges at official NCE meetings nationwide.

She is a two-time past-president of NCE's California "Association of Creative Exchangors" chapter, whose members assist clients in exploring more cost-effective ways to acquire property.

She is a nationally known Internet Realtor® due to her pioneering web marketing history, and 700-page web site at www.DebbieFerrari.com. Her site ranks #1 on Google among County Realtors® in searches for “Orange County Realtor,” and is considered the “most awarded” known Realtor® site in the U.S. She is also a guest columnist at AgentNews.com.

Ferrari’s web site offers moving 360-degree views of local recreation and resort areas including Dana Point’s Harbor, San Clemente’s pier, and San Juan Capistrano’s Mission.

Hers is among the first Realtor® sites ever to offer unlimited free MLS searching of homes for sale in Southern California.

Her site visitors can access a two-minute video about her, download realty reports, find updated county real estate marketing conditions reports, access two monthly newsletters, plus full school and city/utilities information, mortgage calculators, a home fire safety section, and more than a thousand links to off-site realty info.

Her website is at www.DebbieFerrari.com. Information about the EMS designation and 1031 property exchange transactions is at www.Infoville.com.

Ferrari can be reached at 949-463-4111, Email: Debbie@DebbieFerrari.com.
#

san clemente realtor, orange county realtor, san clemente real estate, san clemente realtor, debbie ferrari

2009-02-04T16:18:00.001-08:00

San Clemente Realtor, Orange County Realtor and real estate agent Debbie Ferrari lets you search the FULL MLS from her site at www.Debbie Ferrari.com

Free Estate Planning Seminars at Casa Romantica

2008-08-27T16:24:00.000-07:00

The courtyard at Casa Romantica Cultural Center above San Clemente pier.

Free---Casa Romantica
Hosts Educational Estate
Planning Seminars

My Orange County PR, Publicity and Web Marketing Consultant husband, Bill Koelzer and I just love the look, feel, ocean view, ambiance, decor, architecture, courtyard, patios, exhibits and grandeur of San Clemente's own Casa Romantica Cultural Center.....

Every time as an Orange County Realtor that I sell San Clemente real estate to a home buyer just moving here, I make sure to show them the Casa Romantica in all its glory.

Below is just one of the many FREE events that shows how wise we, in our community, were to NOT turn the former home of our city's founder, Ole Hanson, into a Mexican restaurant.

We derisively called that suggestion by several restaurateur entrepreneurs the "Taco Romantica" iniative as we were opposing their idea.

Ultimately community acclaim, kicked off by an anonymous million dollar donation, led to the Casa Romantica renovation.

Read about a terrific FREE Event at the Casa Romantica

that goes on over the next eight weeks:

FOR IMMEDIATE RELEASE
August 27, 2008
CONTACT: Karen Ahola
949.498.2139, ext. 11
karena@casaromantica.org

Free---Casa Romantica

Hosts Educational Estate

Planning Seminars

September 16 – November 4
Tuesdays, 10: a.m. – 11:30 a.m.

San Clemente, CA – Beginning on September 16, 2008 at 10:00 a.m., Casa Romantica Cultural Center and Gardens will host a free 8-week workshop series entitled “It’s Your Estate” that will provide 12 hours of objective education about estate planning. The series is designed specifically to educate attendees in the consumer financial arena and help them take charge of their own money and estate.

The workshops will be moderated by private fiduciary Peter C. Kote. Mr. Kote was recently announced a winner of The Financial Planning Association’sâ (FPAâ ) third annual Heart of Financial Planning Distinguished Service Awards.

The awards recognize those individuals who engage in extraordinary work to contribute to the financial planning community and/or to the public through financial planning. Mr. Kote’s “It’s Your Money” and “It’s Your Estate” series educate the public on the importance of financial literacy so they are better prepared to protect their own financial interests from predatory sales techniques.

Topics covered in the “It’s Your Estate” series hosted by Casa Romantica include accounting, finance, legal insurance, taxes, investments and charitable planning.
The series schedule is as follows:

09-16-08 Introduction/Quiz – Peter Kote
09-23-08 Estate Planning Basics - Edward Pernal, Jr.
09-30-08 Advanced Health Care Directive; Conservatorship & Power of Attorney over Assets - John Minnott
10-07-08 Advanced Estate Planning - Brian Mandel
10-14-08 Charitable Income & Tax Planning Issue – Steve Marken10-21-08 IRA; 401k; 403b and 457 plans distributions – Toni DeGasperin
10-28-08 Being a Trustee & Executor – Peter Kote & Ken Petersen
11-04-08 Case Study/Review – Peter Kote

The program is strictly educational. No living trust products or insurance will be sold, no professional advisor will solicit or receive mailing addresses or phone numbers, and no charity will solicit a donation.

When: Tuesdays at 10:00 a.m. to 11:30 a.m.
September 16 – November 4, 2008

Where: 415 Avenida Granada, San Clemente, CA 92672

What: It’s Your Estate. A free 8-week workshop series providing objective education about estate planning

Reservations: 949.498-2139 ext. 10

Casa Romantica Cultural Center and Gardens is a non-profit organization based in San Clemente, CA. Built in 1928 by San Clemente city founder Ole Hanson, Casa Romantica was purchased by the city in 1989 and listed on the Registry of Historic Places in 1991. The Casa is dedicated to preserving California’s rich history and traditions while serving as a cultural and educational resource for the broader community and for visitors to Orange County. Casa Romantica offers programs that feed the soul and inspire young and old alike. The facility is open year-round.

Casa Romantica Cultural Center and Gardens
415 Avenida Granada, San Clemente, CA 92672
Tel 949.498.2139 Fax 949.498.2192 www.casaromantica.org

Karen Ahola
Director of Marketing
415 Avenida Granada
San Clemente, CA 92672
949.498.2139

---------------------------------------------------------------------------------------------

follow me on Twitter

FootHill South 241 Toll Road Stays Alive.

2008-06-20T16:26:00.000-07:00

The Transportation Corridor Agencies in its quest to build the last 16 miles of the 241 Toll Road.

The TCA this month got approvals and consensus from the Calfornia Dept. of Fish and Game and the U.S. Department of fish and wildlife. The two organizations are effectively saying that the road DOES NOT wipe out any species and mitigates any damage done by replacing wild areas damaged by the road.

This is a major step in okaying the 241's completion through South Orange County real estate.

The U.S. Secretary of Commerce has taken public comments on the issue.

More info is found at http://www.thetollroads.com/ http://taskforce.sierraclub.org/friendsofthefoothills

follow me on Twitter

2008-06-15T11:45:00.000-07:00

follow me on Twitter

Owning Real Estate in Aliso Viejo

2008-05-27T14:40:00.000-07:00

Aliso Viejo is a beautiful community with rolling hillsides everywhere, lush valleys with trails for hiking and walking, scenery that is wild and much punctuated by streams.

Sports abound, from kite and radio-controlled model airplane flying from atop Kite Hill, to the multi-use Wood Canyons Regional Park and the Aliso Park.

Bike and walking paths make a serpentine trail throughout the city and golfers greatly appreciate the Aliso Viejo Country Club designed by Jack Nichlaus.

Aliso Viejo Real Estate here is moderately priced and surrounded by modern infrastructure, city government, shopping, dining, employers and an exhausting variety of city recreational choices.

The median Aliso Viejo Real Estate home price here is aboiut $520,000 as of March, 2008. The median age is 34, and the median household income in Aliso Viejo is a handsome $89,451.

Population is 45, 040.

Aliso Viejo is Orange County, California's newest city, having incorporated on July 1, 2004. It was carved out of the 22,000-acre Moulton Ranch.

Major firms call Aliso Viejo their headquarters, including QLogic, Quest Software, Marie Callender's, Buy.com and several others. UPS maintains a huge shipping facility along the 73 Tollroad which runs through Aliso Viejo.

Soka University is located in Aliso Viejo. It is a wonderfully progressive, liberal school, founded on the Buddhist principles of peace, human rights and the sanctity of life. The University is open to students of all beliefs. It is committed to diversity in its curriculum. We love the open-minded approaches that the University takes and their annual hosting of a grand social event for Orange County Realtors.

See my Twitter page

Check Out all the Blogs, etc. that Bill and I are in

2008-05-21T23:26:00.000-07:00

Above: Slightly enhanced photo of Bill Koelzer and Debbie Ferrari.

Wow, I took inventory of how many south Orange County, California real estate and social networking blogs and sites that my husband, Orange County marketing and internet consultant, Bill Koelzer, were in as of May 20, 2008, and was astonished. Take a look at all these:

Blogs and social networking sites I post in now:

http://www.voicemybiz.com/profile/DebbieFerrari

http://www.voicemybiz.com/profile/BillKoelzer

http://twitter.com/kellyo1

http://twitter.com/deb4re

http://orangecountyrealty.blogspot.com/

http://orangecountyrealtymls.blogspot.com/

http://orangecounty1031.blogspot.com/

http://www.mybloglog.com/buzz/members/ladydiver/

http://www.topix.net/member/profile/billkoelzer

http://wiki.answers.com/Q/User:Deb4re

Yahoo Blog: http://tinyurl.com/6eldpp

http://activerain.com/blogsview/67850/San-Clemente-Real-Estate

http://billkoelzer.ning.com/profile/BillKoelzer

http://www.blogged.com/users/debbief

http://www.ecademy.com/account.php?userid=deborahferrari

http://www.ecademy.com/account.php?id=269160

http://kittyhappy.ning.com/main/search/search?q=debbie+ferrari

http://www.ocface.com/main/search/search?q=debbie+ferrari

http://socialnetworkswebring.ning.com/profile/BillKoelzer

http://blog.debbieferrari.com/

http://www.trulia.com/voices/profile/Real_Estate_Pro-San_Clemente-178811/ (Debbie)

San Clemente's Summer Recreation Program

2008-05-12T20:07:00.000-07:00

You just HAVE to take part in one of San Clemente's summer recreation programs. A considerable amount of San Clemente real estate, thousands of acres, is devoted to areas for recreation where no homes can be built.

Hey, we even have a skate park and there is San Clemente real estate set aside here for a huge recreation field at La Pata and Vista Hermosa Streets in Talega.

Go online and check out the San Clemente Summer Recreation web site.

Realtors Finally "Get it" About Web Marketing

2008-04-14T16:06:00.000-07:00

REALTORS® invest heavily in technology with more than half of brokers, sales agents, associate brokers, and managers saying they spent more than $1,000 last year, according to a new survey by the NATIONAL ASSOCIATION OF REALTORS®.

The 2007 REALTOR® Technology Survey, conducted by NAR’s Center for REALTOR® Technology, also found that 25 percent of respondents spent more than $2,000 on technology in 2006.

In addition, approximately two-thirds of those surveyed have a real estate business Web site, and a quarter of those surveyed spend more than $1,000 annually to maintain their site. Nearly all of these sites — 93 percent — provide listing search capabilities. Other than their own Web site, the most popular sites for REALTORS® to display their listings include the local MLS, their broker’s Web site, and REALTOR.com.

80% of home buyers used the internet as a source. 81% of internet home buyers also used a real estate agent. 63% of non-internet buyers used a real estate agent. 74% of buyers who searched online drove by or looked at a home they first saw online.

San Clemente's Super Beach Trail

2008-04-14T00:37:00.000-07:00

HEY, what about that new San Clemente beach trail that they're working on now. What a great addition to the city and it's beach area. Imagine walking for miles within a few feet of our wonderful beach and ocean! How many places in the world can you do that?

We are so lucky to live in a place like this where people from all over pay big money to come and vacation in San Clemente and South Orange County, California.

For more on San Clemente, visit my page about San Clemente real estate.

And visit my site also for all the realty info about Orange County real estate.

We're Moving to our NEW real estate Blog...see below

2007-03-25T16:23:00.000-07:00

To see my fabulous new real estate and south orange county community blog, please go no
to http://blog.debbieferrari.com You'll love it. Lotsa info and much community news on South Orange County, CAlifornia. Debbie.

Debbie was Citizen of the Day in San Clemente (pop. 60,000) yesterday

2006-12-22T12:14:00.000-08:00

Yessir, there Debbie was was yesterday, December, 31, 2006 in Miki Cummings column, "Citizen of the Day" which is actually "of the week" since it comes out only once a week or so in the San Clemente Sun Post newspaper.

Anyway, there she was with a great picture of her and a huge write up for all the town to see.
Naturally, this gives Debbie much local exposure and ideally may lead to some real estate clients seeing the story and coming her way.

I, too, was a Citizen of the Day about six years ago, myself, and it is really fun because for weeks fellow San Clemente citizens are saying that they saw you in the paper.

Bill Koelzer

My Husband, Bill Koelzer, Gives you 10 tips for 2007 Marketing Planning

2006-12-06T02:17:00.000-08:00

Ten Steps to Creating Your
2007 Web Marketing Plan

by

Bill Koelzer

Realtors® often tell me they get few leads from their web-related marketing. I say to them, “Show me your online marketing plan. We’ll see what you can do better.”

Most answer something like, “Plan? What plan? I don’t have an online plan.”

At that, I’m always reminded of the Humphrey Bogart movie, Treasure of the Sierra Nevada, where the outlaw (actor Alfonso Bedoya) says his famous lines, “Badges? I don’t have to show you any stinking badges.”

You may not need a badge, but you do need an online marketing plan. Making one can gain you leads that bring extra sales. You begin by knowing your audience.

1. Defining your audience: Are they people who live in your town, the next town? Out of state? From up North? Are they rich? Live in mobile homes? Do they own horses? How old are they? Do they have children in school? Retired? First time buyers? Buyers of second homes? Vacation homes? Income property?

For your 2007 plan, you actually have to sit down and write out the demographics of your audience. Because that is what determines HOW and WHERE you will talk to them online. Once you have profiled your average audience, (and your several secondary audiences as well) you are well on your way to knowing where to advertise to them.

You will better know what pictures to show them on your site, what properties to emphasize on your site and how sophisticated your language should be in web-based headlines, text, e-mail messages and more. For your 2007 plan, write down every characteristic that you can think of that defines both your primary and secondary audiences.

2. Positioning Yourself. Once you know who your audience is, you need to package yourself so that you prove appealing to them. Yes, you are a product here. And just like a product you need to give yourself a pretty online package and do all you can to become a well-known and trusted brand name. Positioning has to do with the position that people place you in when they think about you compared to other Realtors®. No one ever thinks that Hershey’s is a kind of potato, do they? No, because Hershey’s has spent billions making itself stand for something in consumers’ minds.

No one thinks that Martha Stewart is a stripper, do they? You need to identify yourself for your specialty on a citywide scale within the minds of consumers as Martha Steward does for her homemaking specialty nationwide. You need to start talking about yourself in a way so that consumers will hold you in their minds in the position that you want. It must not be left to chance. You do it by proper packaging and branding of yourself.

But don’t burn your bridges either. A simple, but prominent statement, “Besides specializing in (whatever) I handle ALL types of realty transactions,” lets visitors know you can “do most everything,” too. For your 2007 plan, write out how you’d describe your skills, services, features and benefits offered if you really were a consumer product on a grocer’s shelf. What color would your package be? That may help you decide your overall web site color.

3. Use Realism in Positioning Yourself: If you are a relatively new Realtor® on a 50/50 split with your broker, living in a small apartment, and don’t come from a rich local family, and don’t regularly attend the high society events of your town, you may have difficulty positioning yourself as the “Luxury Home Realtor®.” People who buy those kinds of homes will buy them from the Realtors® who are at the social events.

However, if you grew up with horses and know everything equestrian you might successfully position yourself as “The Horse Property Realtor®.” Or maybe you grew up on a lake or the oceanfront and still live there. You might well package yourself as “The Beach Property Realtor®.” While you’re at it, why not create your very own slogan or tag line to match your positioning?

Next, you have to begin publicizing your new image to consumers. Especially on your web site. For your 2007 plan, write down all the reasons you can think of that a consumer can gain by contacting you instead of some “generalist” or “me-too” Realtor® (like you used to be.)

4. Words and Images Position You Online: Your web site says a lot about you. If yours looks pretty much like that of dozens of other agents in your area, you are not trying hard enough to position yourself against other Realtors® in consumers’ minds. The easiest way to fix your site so it positions you properly is to change its headline and subheads. Why? Because the headline (What? You don’t have one?) and subheads are generally the first things that appear to consumers as your site loads onto their screen. If the consumer is looking for view lots and your site has a headline that screams, “If You Want View Property, This is the Place to Be,” you can bet that your target audience seeking view property is going to strongly consider you for buying or selling their home.

Subheads can position you on your site to appeal to your secondary target audiences. Maybe you’re the “View Property” Realtor®, but you are also very skilled in selling beach and lake properties, too. If so, you need a subhead below the headline saying that you are. Often “bullets” are used on sites to itemize features you want secondary audiences to know about you. Lines of smaller text should be used to “flesh out” headlines and subheads, giving any needed details such as names of specific neighborhoods or developments you handle. Remember always that your home page is simply a portal to the rest of your site.

Images are less important than headlines, subheads and text. But they should be just as relevant.

For your 2007 plan, write out your new headline, subheads and several supporting blocks of text. If you don’t do it, who will? Start now.

5. Plan your Marketing; Both Offline AND Online: Let’s assume that you are a wise Realtor® and always plan your farming mailings, etc. not one at a time, but for at least an entire six months’ period. What can you do with each mailing that will drive consumers to your web site? Is there any point even telling them that you have a site if it contains exactly what every other agent’s site contains? Of course not---because part of good positioning is being different from other Realtors®.

“But wait!” you say. “Are you telling me that every time I do a new mailing I will have to add something newly interesting to my site?” You got it, Gunga Din. At least every month you should add some content that is new, exciting, immensely useful or valuable and free for your visitors. And then tell consumers in your mailings and other monthly promotions what you’ve added so they will visit your site. After a while, they get used to you doing this. It becomes habitual to visit your site each month to get something useful, even if it is what flowers to plant during that month. Or just before Thanksgiving or end-of-year holidays, you give them links to thousands of free food or drink recipes.

Arizona Realtor® Alice Held has become nationally famous for the immense and timely content of both her web site and her e-mail marketing messages which are extremely viral in nature, i.e. people want to send them to other people, replicating them the same way a virus does. A great example is the series of “All About It” pages that Alice creates for most every U.S. holiday. For example, see her Halloween page.

If you regularly add new content, and with it, draw more and more people to your site, guess which Realtor® consumers may consider when they’re ready to buy or sell property? For your 2007 plan, write down the types of new content you’ll be adding to your site every three to four weeks.

6. Use positioning-oriented “signatures.” At the end of all realty-related e-mail messages, include an automatic signature that gives not only your contact information, but also has links to your web site, particularly a link to whatever new content you’ve recently added (see #5 above), and a positioning statement or “tag line” about yourself. Big firms use these. (“Have it Your Way,” “You Cared Enough To Send the Very Best”) And so should you. (The Realtor® Who Grew Up With Horses”). For your 2007 plan, write several different signatures so that you can alternate them depending on your audience.

7. Set up an e-mail list of past clients: You spend a fortune snail mailing them stuff all year long. This year, why not e-mail them incredibly interesting “factoids” and links to data that you know, from having worked with them before, that they’ll like? How do you get their e-mail addresses? Just ask them to provide it on a postage-paid bounce-back postcard that you slip into the next mailing you send to them. Then, far short of SPAMMING, send them an e-mail ONLY when you have something worthwhile, depending on their interests. Many Realtors® who do this have a “canned” letter that they send to each recipient above more custom-tailored comments added for a “personal” touch. Periodically ask for referrals. Above all, encourage recipients to e-mail you back. Because if you can set up and maintain a continuing online relationship with them, you have positioned yourself well indeed in their minds. Your 2007 plan should cover e-mail farming in detail.

8. Make Your e-mails “Viral”: Ever get one of those e-mails that looks like it had been sent to a thousand people before you? A “viral” e-mail is one that is so inherently arresting or interesting that people want to forward it to others and do. Just like a real biological virus, a viral e-mail message replicates itself with no further effort on your part.

Be sure that you actually give people a strong nudge in the e-mail to forward the message to others. “Click on FORWARD to send this message to others.” Or, “FORWARD these food recipe links to friends.”

Viral marketing is not scary or hard. It’s actually just a rehash of “Word of Mouth” on steroids. And we all know that word-of-mouth advertising is the very best kind. In your 2007 promotional plan, be sure to actually compose the first six viral messages that you will be sending out.

9. Assemble your Plan. Take all the elements you created above and lay them out on a big table. Study them. Then, take a walk and think about your audience and how your positioning, or lack of it, impacts them in relation to other Realtors® in your city or area. Then, come back from your walk and fit all your upcoming online promotional activities into an annual calendar. Time frame it. Give every action a date to be ready and a date to execute that particular action. That way you will not forget to do several things and eventually get yourself so far behind in 2007 that by April you just throw your hands up in the air and forget the whole thing.

10. Make a real commitment. Make this year different because you actually do plan
out the rest of your profession and career, rather than simply react to circumstances
which is what most of us do and get nowhere most of our lives. Gandhi said, “In a
gentle way you can shake the world.” Here are a few things to ponder in your quest
to do just that.

Planning is the key to making our lives turn out how we want them to. Planning puts us in control instead of simply reacting to circumstances, which is how dumb animals run their lives. They are merely stimulus-response survival mechanisms. We are not, And we are not because we can plan.

Maybe bad guys in Westerns who act like animals “don’t need no steenking badges,” but we sort of do in our careers. Thus, let our imaginary badges officially deputize us to begin planning, in year 2007, the rest of our professional careers.
#

Get this great keychain camera that REALLY works.

2006-12-03T16:34:00.000-08:00

My news 1 inch camera took these pics

Slideshow
My new little keychain camera from Brookstone takes pretty good photos unless it is an extremely bright object like the nutcracker soldier in the sunlight. Copy and paste the following into your browser to read about this amazing little camera:

http://brookstone.com/store/product.asp?produ- ct_code=532838&search_type=search&sea- rch_words=keychain%20camera&prodtemp=t1&a- mp;cm_re=Result*R1C1*T

See pictures I took with it at:
http://www.kodakgallery.com/I.jsp?c=qdy4pxn.8fgdw6rv&x=1&y=fzg2ko

Annual Prudential Design Center Office Party at Coto de Caza Country Club

2006-12-03T15:30:00.000-08:00

The Cota de Cota Country Club is one of the swankiest venues in the county to have a party. And so Herb chose it for our annual party for the 150 or so agents who work in the office of Herb Josepher, Debbie's Manager at Prudential California Realty. There was great buffet with carved turkey, several bottles of wine on each table, unhosted bar, and awesome petit fours. Tiffany Putney, who is on Debbie's real estate team (see www.DebbieFerrari.com/Tiffany came with her boyfriend, Jason, and we sat with Stephanie McCullough and her husband and had terrific conversations with them. Bill@Koelzer.com http://beta.blogger.com/www.DebbieFerrari.com In fact, Debbie had a referral for Stephanie who works Newport Beach and Costa Mesa while Deb works south Orange County mostly.
Go see the pictures from the party at:
http://www.kodakgallery.com/I.jsp?c=qdy4pxn.4t2qcskr&x=1&y=-h4ter1

2006-12-02T12:47:00.001-08:00

For More Info Contact: NEWS RELEASE
Bill Koelzer
949-496-4159
Bill@Koelzer.com
http://www.koelzer.com/

Debbie Ferrari, Orange County Realtor®,
Named One of Donald Trump’s 100 Top
Real Estate Experts in His New Book.

Trump---The Best Real Estate Advice I Ever Received:
100 Top Experts Share Their Strategies.
(Amazon.com and nationwide bestseller)

San Clemente, CA – December 4, 2006 – Debbie Ferrari, San Clemente, CA-based real estate Broker Associate of Prudential California Realty, has her very own advice chapter in tough-minded real estate developer Donald Trump’s new, 273-page real estate success book: Trump---The Best Real Estate Advice I Ever Received: 100 Top Experts Share Their Strategies. (Amazon.com and nationwide).

Trump had asked 100 of the world's most successful real estate experts to tell him the best real estate advice they had ever received. Ferrari’s comments on “Make the Most of the Internet,” comprise Chapter 27 of the real estate mogul’s book.

Ferrari says, “The mail came, I opened a big envelope, and there was the Trump book and a letter thanking me for my contribution. I had to stop and think, and then I remembered that I had been interviewed about a year ago for a Trump book. But I never dreamed that I’d be included with such famous and powerful corporate leaders giving real estate advice to the most famous real estate personage in America.”

Others among Trump’s top 100 experts include Steve Bollenbach, CEO, Hilton Hotels; Mortimer Zuckerman, chairman, U.S. News and World Report and New York Daily News; Blanche Evans, Editor, Realty Times; Dorothy Herman, president/CEO of Prudential Douglas Elliman, NYC’s largest realty firm; Bruce Karatz, chairman/CEO, KB Home, one of the country’s largest homebuilders; Barbara Corcoran, founder, The Corcoran Group, NYC’s largest realty firm; Jim Gillespie, president/CEO, Coldwell Banker; Jack Peckham III, Real Estate CyberSpace Society; Tom Kunz, president/CEO of Century 21; Leonard Lauder; chairman, Estee Lauder Companies, Inc.; Dave Liniger, cofounder/chairman, RE/MAX; Terry J. Lundgren, chairman/president, Federated Stores;
John J. Mack, chairman/CEO of Morgan Stanley; Bernie Marcus, cofounder, Home Depot; Bruce E. Mosler, president/CEO, Cushman & Wakefield global real estate; and Jonathan M. Tisch, chairman/CEO of Loews Hotels.

Ferrari’s specific advice was that in residential real estate, “You should always dominate all other Realtors on the Internet in your marketing area.” Ferrari’s 1000-page web site is the first-ranked realty agent site on Google.com and AOL.com in searches for “Orange County Real Estate.” and is the most-awarded Realtor site in the U.S.

Her web site at http://www.debbieferrari.com/ has won numerous industry awards for its ability to generate leads from buyers, which can ultimately become home sales. “She is annually ranked among the top selling agents of Prudential California Realty,” says her manager, Herb Josepher. “She also gets more than 60,000 monthly web site visitors and sends out 3,000 emails daily to buyers who’ve asked her to keep them posted on targeted new MLS listings.”

Ferrari’s site also offers unlimited free MLS searching of homes for sale in Southern California, a two-minute video about her, free downloadable realty reports, updated county real estate marketing conditions reports, two monthly newsletters, a free gift to visitors, full school and city/utilities information, mortgage calculators, home fire safety section, and several thousand links to off-site realty info.

She is also Vice President of the National Council of Exchangors (1031 property exchange association), and Vice President of the Heritage of San Clemente Foundation.

Ferrari lives in San Clemente and works from the Prudential California Realty office at 23811 Aliso Creek Road, Suite 181, Laguna Niguel, CA 92677
949-496-4159 http://www.debbieferrari.com/ Debbie@DebbieFerrari.com. The actual
pages showing Ferrari’s Trump book comments are at: http://www.debbieferrari.com/DonaldTrumpBestRealEstateAdvice.

Prudential California Realty is proud to be a member of HomeServices of America Inc., a Berkshire Hathaway affiliate. Prudential California Realty represented nearly $24 billion in sales volume in 2005 and was ranked among the nation's Top 5 real estate companies nationwide. Additional company information can be obtained at http://www.prudentialcal.com/.

You can see the actual comments I made in Trump's real estate book by going to:
http://www.debbieferrari.com/DonaldTrumpBestRealEstateAdvice/

#

Orange County Realty - Info for Folks Moving Here

2006-12-02T12:14:00.000-08:00

Orange County Realty - Info for Folks Moving Here

You just have to love Orange County, particularly SOUTH orange county as delivered by my web site at www.DebbieFerrari.com. Did you know that starting way back in the 1920s, the southern part of Orange County, particularly San Clemente, CA, was considered "The World's Best Climate" by travel writers. Even today, south Orange County is often described this way.

There's even a Chamber of Commerce for South Orange County.

Have you ever visited my special info pages for various South Orange County Cities? Just click below:

Orange County - San Clemente - Dana Point - San Juan Capistrano - Capistrano Beach - Aliso Viejo - Laguna Niguel

Try it and see.
Deb

Orange County Realty - Info for Folks Moving Here

2006-12-02T12:07:00.000-08:00

Orange County Realty - Info for Folks Moving Here

Basic Fun Stuff About South Orange County, CA

2006-08-05T12:22:00.000-07:00

Hello, this is Debbie Ferrari and this is my first post ever on my very first Blog ever!

The purpose of this blog is to give you a one-stop place to find info about our great Orange County, California. Along the way, I will also comment about real estate here since I am a Realtor/Broker with Prudential California Realty.

To begin with, here are some handy links to popular places and services in Orange County.

Search Orange County Real Estate MLS
The Official Orange CountyWeb Site That Tells Everything!
History of Orange County
Official State of the County Report
Visit Every City inOrange County
2006 Facts and FiguresFor Orange County

Watch for more links and discussions about Orange County high points, especially my rating of the best Diners and Pizza Places in South Orange County.

Orange County Realty

http://www.debbieferrari.com/deb.html

Debbie Ferrari Elected 2010 Board Member of National Council of Exchangors

Debbie Ferrari, Broker Associate with Prudential California Realty in San Clemente/Laguna Niguel, CA, has been elected to the 2010 Board of Directors of the National Council of Exchangors (http://www.infoville.com).

Ferrari, conducting Orange County real estate, is a member of the National Council of Exchangors "Hall of Fame," and one of the few equity professionals qualified to moderate 1031 property exchanges at official NCE meetings nationwide.

Ferrari’s web site offers moving 360-degree views of local recreation and resort areas including Dana Point’s Harbor, San Clemente’s pier, and San Juan Capistrano’s Mission.

Hers is among the first Realtor® sites ever to offer unlimited free MLS searching of homes for sale in Southern California.

Her website is at www.DebbieFerrari.com. Information about the EMS designation and 1031 property exchange transactions is at www.Infoville.com . Ferrari can be reached at 949-463-4111, Email: Debbie@DebbieFerrari.com.

#

Orange County real estate Realtor Debbie Ferrari Nlamed 2009 President of National 1031 Group

san clemente realtor, orange county realtor, san clemente real estate, san clemente realtor, debbie ferrari

Free Estate Planning Seminars at Casa Romantica

Twitter Updates

FootHill South 241 Toll Road Stays Alive.

Twitter Updates

Twitter Updates

Owning Real Estate in Aliso Viejo

Check Out all the Blogs, etc. that Bill and I are in

San Clemente's Summer Recreation Program

Realtors Finally "Get it" About Web Marketing

San Clemente's Super Beach Trail

We're Moving to our NEW real estate Blog...see below

Debbie was Citizen of the Day in San Clemente (pop. 60,000) yesterday

My Husband, Bill Koelzer, Gives you 10 tips for 2007 Marketing Planning

Get this great keychain camera that REALLY works.

Annual Prudential Design Center Office Party at Coto de Caza Country Club

Orange County Realty - Info for Folks Moving Here

Orange County Realty - Info for Folks Moving Here

Basic Fun Stuff About South Orange County, CA